What is the Job all about?
Visual Communication (VISCOM) covers a broad spectrum of disciplines, including writing, journalism, photography, art appreciation, scriptwriting, drawing, media research, computer graphics, and animation. With these skills, a qualified professional can pursue careers in advertising (both press and TV), filmmaking, copywriting, graphic design, photojournalism, and animation.
A visual communication professional transforms concepts into reality using technical methods like 3D or 2D modeling, images, graphics, or symbols. These ideas are then brought to life for the target audience using digital imaging skills and software tools to enhance visual appeal.
A course in visual communication is a creative process that merges art and technology to effectively convey ideas and information. Visual designers work with various media and tools to communicate messages to an audience.
It’s essential not to confuse visual communication with graphic design, which is a more specialized field. In visual communication, you learn a wider range of skills, including graphic design, illustration, animation, photography, and techniques like photo modification or airbrushing to better convey a message. Career paths in visual communication include graphic design, professional photography or retouching, illustration, animation, advertising, website design, and roles in visual marketing. Concentrations in this field may include digital animation, professional digital photography, computer illustration, mixed visual media, and advertising.
The key distinction between graphic design and visual communication is that graphic design is a more focused discipline primarily concerned with creating key graphics for broader advertising campaigns, websites, or print materials.
Is there a future in this field?
With the rapid expansion of the telecom, film, and TV industries, the future in the VISCOM field is promising.
Where do I start?
In Goa:
Currently, no programs are available.
Outside Goa:
• Loyola College, Chennai
• Women’s Christian College, Chennai
• St Joseph’s College, Bangalore
• Amity University, Delhi
• Amrita School of Arts & Sciences, Kochi
• Madras Christian College, Chennai
• National Institute of Creative Communication
• Srishti School of Design, Bangalore
• Dhirubhai Ambani Institute of Information and Communication Technology, Gandhinagar
• Symbiosis Centre of Design, Pune
Candidates who have qualified in UCEED can pursue B.Des at IIT Bombay, IIT Guwahati, or IIITDM Jabalpur. CEED (Common Entrance Exam for Design) offers admissions to M.Des programs in areas like Product Design, Visual Communication, Interaction Design, Animation, and Mobility & Vehicle Design.
Employment Avenues:
In Visual Communication, you’ll acquire skills in graphic design, illustration, animation, photography, and techniques like photo modification or airbrushing to enhance visual storytelling. Career opportunities in this field include graphic design, professional photography and retouching, illustration, animation, advertising, website design, and visual marketing.
Salary Expectations
Animators typically start with a salary of around ₹20,000 per month, which can increase to upwards of ₹50,000 per month with experience.
Don’t settle for just a degree or diploma — enhance your CV by completing online learning programs with certification in areas relevant to your chosen career. This will significantly improve your employment prospects compared to holding only a basic qualification. Additionally, consider boosting your confidence by enrolling in public speaking courses, such as those offered by Toastmasters International.
For government job opportunities, please check: www.employment-newspaper.com
page updated: August 2024